McDonald’s doubles down on technology, with plans to boost app and self-serve kiosk ordering
In short: McDonald’s suffered a global systems outage on Friday evening, causing restaurants across Australia to turn away customers.
The tech troubles are unlikely to slow the fast-food giant’s adoption of new technology, including artificial intelligence.
What’s next? McDonald’s is continuing to push for more customers to order through digital avenues like its app and its self-serve kiosks.
When McDonald’s first opened for business in the 1940s, its workers stood at physical counters, its burgers and fries were listed on paper menus, and its customers paid cash to its human cashiers.
Today technology so infuses every aspect of McDonald’s business…Continue Reading